LET US MOURN THE DEATH OF THE MEDIA
By Basudeo Vyas
Why does the media intentionally avoid the easiest of available option to go to the route solution of alleged fraud???
Yes.. and that is to sign the "NON-DISCLOSE AGREEMENT" to find the much hyped question as to "from which source SPEAKASIA is collecting the money to pay handsomely to its two million Panelists"?
In almost their every functions/press gatherings/seminars,SPEAKASIA is openly inviting any member of the media to sign the mandatory non-disclosure agreement to know the very source of its income from its CLIENTS but nobody bothers to take that gauntlet and keeps on attacking it with their self-presumed allegation of fraud,deceit and misappropriation of funds.
Amazingly of course, has any prudent person from media heard of a peculiar case in which any alleged MLM(?) company is dying hard to pay money to its Panelists?
Why nobody is noticing that SPEAKASIA is applying to almost every statutory body for the permission to start its business so that it can honour its commitments?
How many of the media people felt the need of seriously studying/observing/grasping/interpreting the business module of SPEAKASIA?
Anyone having the fair knowledge of survey business will appreciate the stand of SPEAKASIA in not disclosing its clients' names to general mass as this is the very essence of its business.. its backbone.. its main bloodstream..
Doesn't it sound funny that SPEAKASIA will hang the Board containing its Clients' name and hover around the public places advertising the same?
We all know the two faces of media.. one is desired as it ought to be.. full of responsibility and another is of wicked nature.
TRP is such a "KUTTEE CHEEJ" which can bind any media to play dirty games, knowing fully well that they are hiding the facts which deserves to be disclosed and disclosing the self-created wrong images, which deserves to be necessarily dispensed with. But who cares? Money is Honey. Moral is mortal.
Every News Channel is claiming that it broke the news first.They never forget to remind this secret while 'updating' the audience of further news pieces in this regard. What hurts is that no Channel takes the noble responsibility of reaching at the root of the problem and try to sort out the mess.
RBI, SEBI, MCA, PMO, ROC,.. and who not? SPEAKASIA literally approached every statutory body to just listen to it. Allow it to present its Business Module. And if found guilty upon proper verification/investigation, it is agreeing in advance to get hanged up by the nearest tree. But alas.. none from the media is ready to buy this justified conviction for the sake of their own greed and false TRP. This happens only in India.
I know my this writing will not alter any damn thing in any direction whatsoever. But that will not deter me to mention the cause of this continuing problem either.
Let us mourn this DEATH OF THE MEDIA.
( My earnest request to the Marketing Team Speakasia is that I look forward to receive their able comments on the above Blog.)
